《報告》顯示,2019年年底,我國飲品店門店總數(shù)約為42.7萬家,2020年年底門店數(shù)量約為59.6萬家。其中,新茶飲類門店占比最高,達65.5%,門店數(shù)約37.8萬家。
新茶飲店占比65.5%,門店數(shù)約37.8萬家,預計2023年新茶飲門店數(shù)可達到50萬家;咖啡廳占比16.3%,門店數(shù)約9.7萬家。
《報告》顯示,截止2020年年底,中國飲品店的連鎖化率達36%,這一數(shù)據(jù)也遠高于餐飲業(yè)平均連鎖化率15%。易于復制的商業(yè)模式,是飲品店連鎖化率高的一個重要成因。
根據(jù)《報告》數(shù)據(jù)顯示,2017~2020年,我國新茶飲市場收入的規(guī)模從422億元增長至831億元,預計2023年有望達到1428億元。
《報告》從5個維度去闡述了新茶飲的含義,分別為新食材、新口味、新技術(shù)、新人類、新文化傳播。
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