普洱茶是怎么火起來的？
事實上，普洱茶能火起來，其中有炒作的推動，但主要是離不開普洱茶自身特性等客觀原因。?
要開啟普洱茶這場盛宴，要從普洱茶本身的客觀因素說起。
How did Pu'er tea catch fire?
In fact, Pu'er tea can catch fire, which is promoted by hype, but mainly due to its own characteristics and other objective reasons.
To start the feast of Pu'er Tea, we should start with the objective factors of Pu'er Tea itself.??
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客觀因素一：口感獨特?
普洱茶多品種、神秘而獨特的口味，激發(fā)了消費者的消費欲望和消費樂趣。?
1、品飲過程中，層次感豐富?
有茶友比喻綠茶像流行歌，而普洱茶就像交響樂，其口感層次變化豐富。?
一般的普洱茶至少可泡10泡以上，每一泡的口感都不同。品茗，如同品味人生，感嘆人生的變遷和歲月的滄桑。?
人們一旦喜歡普洱茶的滋味，愛上普洱茶文化，就會有嫌其它茶滋味淡薄、香味不自然、非原生態(tài)之感，形成對普洱茶的依戀感，轉(zhuǎn)變成普洱茶的忠實消費者。??
2、陳化過程中，口感變化莫測?
即使是同一廠家、同樣的茶料、同一批生產(chǎn)的茶、同一個收藏客，因儲存時間、地點、方法的不同，茶葉都會有不同的轉(zhuǎn)化、不同的滋味。?
所以說，沒有人能真正了解普洱茶，在普洱茶面前，茶友永遠(yuǎn)如小孩般的幼稚。?
這也是人們迷戀普洱茶的一個重要原因。?
Objective factor one: unique taste
Pu'er tea has many varieties, mysterious and unique taste, which stimulates consumer desire and pleasure.
1. In the process of drinking, the sense of hierarchy is abundant.
There is a tea friend who likes green tea as a pop song, while Pu'er tea is like a symphony, and its taste level changes richly.
Ordinary Pu'er tea can be brewed at least 10 times, each with a different taste. Savoring tea is like savoring life, lamenting the vicissitudes of life and the vicissitudes of time.
Once people like the taste of Pu'er Tea and fall in love with Pu'er Tea culture, they will have the feeling that other tea tastes weak, fragrance is unnatural and non-original ecology, forming a sense of attachment to Pu'er Tea and transforming it into a loyal consumer of Pu'er Tea.
2. In the course of aging, the taste changes unpredictably.
Even if the same manufacturer, the same tea material, the same batch of produced tea, the same collector, because of the different storage time, place, method, tea will have different transformation, different taste.
Therefore, no one can really understand Pu'er tea. In front of Pu'er tea, tea friends are always childish.
This is also an important reason why people are infatuated with Pu'er tea.
客觀因素二：收藏價值與投資價值?
1、普洱茶的收藏價值高?
普洱茶易存耐貯、越陳越香的特點使其增值空間大。?
2、普洱茶投資門檻較低?
普洱茶新茶價格便宜。和價格昂貴、收藏者需要較高專業(yè)水平的古玩、翡翠等傳統(tǒng)收藏品相比，普洱茶更具普及性。?
3、普洱茶有消耗特性，降低收藏風(fēng)險?
普洱茶具有傳統(tǒng)收藏品不具有的消耗特性，同一年代的茶不會增加，每消費掉一點就少了一點，基本不用擔(dān)心將來產(chǎn)量增加后收藏茶貶值。
Objective factor 2: collection value and investment value
1. High value of Pu'er tea
Pu'er tea is easy to store, durable and fragrant with aging, so it has a large value-added space.
2. Pu'er Tea Investment Threshold is Lower
New Pu'er tea is cheap. Compared with expensive antiques, jadeite and other traditional collections, Pu'er tea is more popular.
3. Pu'er Tea has consumption characteristics and reduces collection risk.
Pu'er tea has the consumption characteristics that traditional collections do not have. Tea in the same era will not increase. Every little consumption will be a little less. There is no need to worry about the depreciation of collecting tea after the increase of production in the future.
